Delivering Results!
We have been working for a variety of public agencies and professional associations and their clients. Here are some example projects:
Market research ski resorts in South Korea, trade mission to Italy
Export promotion for a major European ICT cluster
Roadshow for a Clean Technology Showcase City
Advice on FDI marketing strategy for the Life Sciences sector
Attracting foreign direct investment to a UK region
Inward Investment for a NAFTA region
Market research ski resorts in South Korea, trade mission to Italy
Pyeongchang, South Korea has applied for the 2018 Winter Olympics. In this context our client, a trade promotion organization from Northern Italy, commissioned us to carry out a market research to summarize general information about the growing ski industry in South Korea and to provide specific information about existing ski resorts and potential procurement opportunities related to the Korean bid for the 2018 Winter Olympics.
In a next step Dr. Baumer Consultants and its Korean partner recruited fifteen potential buyers from South Korea to participate in a mission to Northern Italy to meet with selected winter technology companies. The mission was a clear success, not only for our client, but also for the winter technology companies from our client’s region, because they got access to real business opportunities in the South Korean market.
Export promotion for a major European ICT cluster
On behalf of a regional development agency, Dr. Baumer Consultants supported best-in-class, innovative ICT companies from our client's region in the German market. The companies offered products and services targeting a variety of vertical markets, e.g. advanced manufacturing & automation technologies, automotive, banking & financial, creative industries, energy & environmental technologies, IT services, healthcare & medical technologies, (mobile) communications, security, transport & rail. Our services for individual companies included:
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Generation of market overview (e.g. key players, competitors, major sales channels, potential opportunities and hurdles)
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Identification, approach, and qualification of potential business partners (e.g. value-added distributors, resellers, system integrators, major end customers)
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Recommendations for market entry strategy
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Facilitation of initial contact with potential business partners (e.g. practical advice, arrangement of meetings)
Roadshow for a Clean Technology Showcase City
The brief was to promote our client's Clean Technology Showcase City in Germany and Switzerland and to make market participants aware of business opportunites resulting from a number of demonstrator projects in this showcase city. An additional objective was to attract inward investment to the city in the middle to longer term, since cleantech companies are expected to assume an increasing share of the newcomer businesses in the region.
For this purpose, Dr. Baumer Consultants organized a one-week roadshow in Germany and Switzerland for our client's representatives. The program included meetings with
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companies, which offer advanced technologies and services related to smart grids, e-metering, e-mobility, sustainable buildings, waste to energy, etc.
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multipliers like environmental sector consortia and one of the German Clean Technology Showcase cities
Immediate outcomes of the roadshow were that several company representatives decided to visit our client's city within the subsequent weeks, in order to discuss business opportunities and engagement in demonstrator projects. Because of the real business potential, it can be expected that some of these companies will see a need to be present locally, i.e. that this will lead to additional foreign direct investment in our client's region.
Advice on FDI marketing strategy for the Life Sciences sector
Our client, the regional development agency of a major European location for pharmaceuticals and medical technologies, commissioned us to develop a focused marketing strategy to attract new foreign direct investment from the German Life Sciences market.
We provided our client with valuable insights of strategic importance, e.g.
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assessment of the Life Sciences industry base in our client's region
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structure of the German Life Sciences industry, potential investment drivers and target segments
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value propositions for targeting potential investors
Attracting foreign direct investment to a UK region
Dr. Baumer Consultants developed and implemented a marketing strategy to generate new inward investment inquiries from Germany, focusing on high-tech companies in industries like ICT, software, new media, industrial automation, aerospace, medical technologies, life sciences, environmental technology, renewable energies.
The regional development agency profited from us being their representative office in Germany - working efficiently and successfully from day one. Our responsibilities included:
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Market research to identify strong sub-sectors and regional clusters which would match and complement our client's industry base
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Definition of marketing strategy and marketing plan together with client
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Pro-active lead generation, lead development and conversion in order to secure new inward business investment in our client's region
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Presentations at trade events and participation in trade shows
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Networking with German regional development agencies and trade associations to create additional awareness and opportunities
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Media relations, creation of press releases
Inward Investment for a NAFTA region
Dr. Baumer Consultants developed and implemented a campaign targeting the German, Austrian and Swiss automotive and manufacturing technology sectors to identify potential investors for a NAFTA region. Our services:
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Focused approach of promising market segments
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Communication of region's selling points to key decision makers within target companies
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Continuous prospect relationship management
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Arrangement of presentation meetings with potential investors
Please feel free to request more information.